Let’s discuss how we convert the audience into the customer base. Once you spend the time it takes for building your minimum viable product, will you take your MVP door to door for selling your product? Certainly not. But that’s how entrepreneurs target their audience, which they expect to convert into their customers, through digital platforms. Get many similar-thinking people collected at one place online, hit them with the singular pitch as well as price point and then wait for your money to come!
The objective isn’t about how many clients you can get all together, it’s about how much can you learn from every customer you get. The answer is to get initial customers individually and then alter the pitch when you go from persons to groups.
Let’s understand who your customers are and what their requirements are, how you can sell our MVP, and what you can learn from them.
They may not understand that they are in a problem
When you throw your products out online— the social media platforms, advertising websites, LinkedIn groups, etc. — the majority of your audience doesn’t understand that you are in problem and that’s why a lot of cheap ads begin with the questions like, “Are you bored of… (Your problem)?”
It is the poorest MVP audience to follow, although it looks like the cheapest and easiest to reach. It is the most exclusive audience as even using all the algorithms to categorize psychographics, demographics, and interests as well as browsing history, it’s probably not the checkbox to choose the audience, which suffers from the precise problem you want to solve. And if it is, the problem that you’ve selected is perhaps too extensive to start with. In both ways, you are paying for countless misfires.
There’s no proper way of selling an MVP to your audience except you start with the cheesy questions. From the reply, we can discover how much your future customers think they’re affected by your problem, however, it will be a stridently inaccurate statistic, which is expensive to get, and it doesn’t tell you much about your solution’s legitimacy.
They know they are in a problem and they are ready to solve it!
This is a wonderful audience to have, however, it could be hard to find. You have to search for complainers — the people who are exhausted of (the problem). At times, they get collected at the same place, however, mostly, you need to work in reverse and look for the context of similar problems.
But what if they know they are in a problem and still they are not ready to solve it?
This is a tough situation to deal with but extremely valuable too if you can deal with it as this audience will become a huge part of your sustained growth in the future! These are the people who are living with some problems, which we’re trying to solve but not ready to pay for the solutions, either as the problem isn’t hurting enough or as the current solutions aren’t frictionless or cost-effective.
The competitive advantage will come from here!
We normally get this audience and in similar places, we get the audience, who are ready to solve a problem. However, we sell the audience through emphasizing our competitive advantage and justifying why they don’t need to live with these problems anymore.
Already using the free version of the solution?
This is called the outlier audience of the real world as it happens with many frequencies in the SaaS (Software as a Service). There might already be a reliant audience using any low-feature version of the product for free as well as it might even be the low-feature version of your own MVP.
Just like the audience, which doesn’t understand they are in problem, it is tricky, as it looks like the gold mine of easy-to-land customers, however it’s only a special subsection of the two other spectators: The ones, who don’t understand they are in problem and the ones, who understand but are ready to solve that.
The free version creates some challenges. You need to sell the audience by stimulating their desire of fixing the problem whereas also providing a solution, which is worth the money and time to transition from a free solution and remember, it’s not easy.
However, it’s very important to learn as you are learning where as well as how much value your MVP has.
Already paying for that solution but unhappy with that
In short terms, it is a wonderful audience to pursue. That’s where you can disturb the market. These people know their problem, want a solution, as well as are fateful with the solution they got.
They are your competitors’ customers, and they could be influenced on everything from innovation to price. So, you can’t rely on the MVP, you need to keep revolutionizing.
So, it’s recommended to sell them on scheduled price, as although it makes them to shift, it won’t retain them around. And you need them around as you can hear more from this audience in terms of your MVP’s strengths as well as what you should do next.
To think it another way, the customers won’t become unhappy as the products became too costly, they will become unhappy if the product is not worth what they are paying. They can assist us in chasing innovation as well as maintain the value proposition for all your customers.
Already paying for that solution and happy with that
This audience can be very beneficial if you can convert them as landing these clients is the actual difference between being the market competitor as well as market leader.
Also, they are your competitors’ customers, however, they’re completely satisfied with the solutions they got and the only way to make them your customers is to show them something, which they hadn’t expected or thought of earlier.
If you can show that value to this kind of audience, it indicates that you are revolutionizing the industry or changing the game or discovering the next generation of your business. That’s what you are supposed to do when you first get the idea of a product, and that is what drove you through the MVP procedure. The only reason behind that it is the main audience to target while building your customer base.